Pebble Steel: Smartwatch Innovation Through Crowdfunding
A review of the Pebble Steel campaign that brought smartwatch technology to the masses.
Campaign Details
Rating
The Pebble Steel represented the evolution of smartwatch design, combining the functionality of the original Pebble with premium materials and refined aesthetics.
Design Evolution
The Steel version introduced a more sophisticated look with stainless steel construction and premium leather bands, making smartwatches acceptable in professional settings.
Campaign Success
The campaign raised over $20 million, demonstrating strong demand for premium smartwatch options and the power of iterative product development through crowdfunding.
Market Impact
Pebble Steel helped establish smartwatches as fashion accessories, not just tech gadgets. Its success influenced the design direction of subsequent smartwatch releases from major manufacturers.