Hey there! Feeling frustrated trying to regain the support of your past backers? Well, fret no more! In this article, we'll explore some effective tactics that will help you reignite the passion and support from those who have supported your past campaigns. Whether you're launching a new campaign or seeking to rejuvenate an existing one, these strategies will guide you in re-engaging your previous backers, ensuring a successful and thriving campaign. So, let's dive in and explore the world of winning back your loyal supporters!
Segment Your Audience
Identify past backers
The first step in re-engaging past backers is to identify who they are. Look through your previous campaign data and compile a list of individuals who have supported your projects in the past. This can include both financial backers and those who have shown support through other means, such as sharing your campaign on social media or providing feedback.
Categorize them based on support level
Once you have identified your past backers, categorize them based on the level of support they have shown. This could include the amount of financial contribution, the frequency of engagement, or any other relevant factors. By segmenting your audience, you can tailor your re-engagement strategies to suit their specific needs and interests.
Analyze their engagement history
In addition to categorizing past backers based on support level, analyzing their engagement history can provide valuable insights. Look at their interactions with your campaign, such as comments, shares, or messages, to gauge their level of interest and enthusiasm. This analysis will help you fine-tune your re-engagement efforts and provide a more personalized approach.
Reconnect Through Personalized Emails
Craft appealing subject lines
When reaching out to your past backers via email, it is crucial to grab their attention with appealing subject lines. Ensure that your subject lines are concise, intriguing, and relevant. Avoid using generic or spammy language and instead focus on capturing their curiosity or offering a compelling reason to open the email.
Include personalized greetings
To establish a friendly and personalized connection, address your past backers by their first names in the opening line of your email. This simple gesture shows that you value their support and have taken the time to individually reach out to them. Personalized greetings create a warm and welcoming tone that encourages your audience to continue reading.
Remind past successes
In your email, take a moment to remind your past backers of the successes they helped achieve in your previous campaigns. Highlight the positive outcomes, such as reaching funding goals, delivering rewards, or creating a positive impact in the community. By reminding them of their past contributions, you reinforce their sense of accomplishment and encourage them to support your new campaign.
Highlight new benefits
To entice your past backers to re-engage, showcase the new benefits and rewards that they can expect from your upcoming campaign. Clearly outline the unique features, improvements, or exclusive opportunities that make your new project worth supporting. Emphasize how their involvement will give them access to something special and valuable.
Offer exclusive rewards
To further incentivize past backers to support your new campaign, offer exclusive rewards or perks specifically for returning supporters. These could include early access to products, limited edition items, or personalized acknowledgments of their ongoing support. By making them feel valued and appreciated, you increase their motivation to re-engage with your project.
Utilize Social Media Platforms
Engage through targeted ads
Leverage the power of social media platforms by tailoring targeted ads to reach your past backers. Use the data you have collected on their demographic information, preferences, and engagement behavior to design ads that resonate with them. Customizing your messages and imagery will increase the chances of capturing their attention and reconnecting with them.
Share updates and progress
Social media platforms provide the ideal space to share updates and progress on your new campaign. Regularly post about milestones, achievements, and challenges, keeping your past backers informed about the development of your project. The transparency and inclusiveness in sharing these updates will keep your audience engaged and interested in supporting your campaign.
Leverage user-generated content
Encourage your past backers to create and share user-generated content related to your campaign. This can include testimonials, reviews, unboxing videos, or images showcasing their experiences with your previous projects. By highlighting their voices and experiences, you not only empower your past supporters but also inspire others to join in and re-engage with your new campaign.
Run contests and giveaways
Hosting contests or giveaways on social media platforms is an excellent way to re-engage past backers and attract new ones. Create interactive and engaging content that encourages participants to share, comment, or tag others. By offering enticing prizes related to your campaign, you can generate excitement and increase the reach of your message.
Launch a Referral Program
Offer incentives for referrals
Motivate your past backers to refer their friends, family, or colleagues to support your new campaign by offering incentives. This could include discounts, exclusive rewards, or the opportunity to be part of a referral program. By rewarding successful referrals, you tap into the power of word-of-mouth marketing and expand your reach beyond your existing audience.
Create personalized referral links
Simplify the referral process for your past backers by creating personalized referral links. These links will track and attribute their successful referrals, allowing you to reward them accordingly. Make it easy for them to share these links on social media, via email, or on their personal websites, increasing the chances of successful referrals and re-engagement.
Track and reward successful referrals
Implement a system to track and reward successful referrals from your past backers. Regularly update them on the status of their referrals and provide them with clear instructions on how to claim their rewards. By honoring their efforts and acknowledging their support, you foster a sense of loyalty and encourage them to continue advocating for your campaign.
Revamp Your Campaign Page
Update visuals and content
When re-engaging past backers, it is essential to update and refresh your campaign page. Pay attention to the visuals and ensure that they accurately represent your new project. Consider updating images, videos, and graphics to showcase any changes or improvements. Additionally, review and refine the written content to accurately convey your campaign's message and objectives.
Highlight key statistics and achievements
Incorporate key statistics and achievements from your previous campaigns into the revamped campaign page. Highlight milestones, funding percentages, or any other significant results that demonstrate your ability to deliver on past promises. By showcasing these accomplishments, you instill confidence in your past backers and reinvigorate their enthusiasm.
Include testimonials from previous backers
Feature testimonials from previous backers prominently on your campaign page. These testimonials can highlight the positive experiences, the impact of their support, and the value they received from your previous campaigns. Real-life stories and genuine feedback from satisfied supporters add credibility and trustworthiness to your campaign, encouraging others to follow suit.
Host an Exclusive Preview Event
Invite past backers to a sneak peek
Reward your past backers with an exclusive invitation to a preview event for your upcoming campaign. This event can be held online or in-person, depending on the nature of your project. By giving them a firsthand look at what you have been working on, you make them feel valued and appreciated while reigniting their interest and enthusiasm.
Provide early access to campaign materials
During the exclusive preview event, offer your past backers early access to campaign materials. This could include product prototypes, design sketches, draft copies, or any other materials that give them a deeper understanding of your project. By involving them in the creative process, you tap into their insights and make them feel like valued contributors.
Solicit feedback and suggestions
Use the exclusive preview event as an opportunity to solicit feedback and suggestions from your past backers. This reinforces the idea that their opinions and ideas matter to you and that you value their input. Actively listen to their suggestions, incorporate their feedback where appropriate, and show them that you are committed to creating an exceptional campaign.
Tell a Captivating Story
Craft a compelling narrative for your campaign
Every campaign needs a compelling narrative that captivates and engages the audience. Tell a story that highlights the problem your project aims to solve, the journey you have taken so far, and the vision you have for the future. By weaving together a narrative that resonates with your past backers, you reignite their emotional connection and encourage them to become part of your story once again.
Convey your passion and vision
When re-engaging past backers, it is crucial to convey your passion and vision for your new campaign. Clearly articulate the impact you aim to make and the difference their support will make in achieving that vision. By sharing your excitement and dedication, you inspire them to join you on this new journey.
Highlight the impact of past support
In your storytelling, make sure to highlight the impact that your past backers have made. Share stories of how their support has positively affected your previous projects, communities, or beneficiaries. By showcasing their contributions, you not only express gratitude but also demonstrate the tangible outcomes of their support, fostering a sense of pride and further engaging them in your new campaign.
Offer Limited-Time Early Bird Discounts
Create a sense of urgency
To entice your past backers to act quickly, create a sense of urgency by offering limited-time early bird discounts. Emphasize that these discounts are only available to the first few backers or for a specific period. This scarcity mindset encourages them to take immediate action and seize the opportunity to support your campaign at a discounted rate.
Provide exclusive pricing for initial backers
Offer exclusive pricing tiers or packages for your initial backers. Create rewards that are specifically tailored for those who support your campaign early on. These rewards can include discounted prices, bundled products, or additional perks that are not available to later backers. By providing exclusive pricing, you make them feel valued and give them a reason to re-engage with your campaign.
Provide Regular Updates
Keep past backers informed
Maintain a consistent communication channel with your past backers by providing them with regular updates. This can be in the form of email newsletters, social media posts, or a dedicated blog. Keeping them informed about the progress of your new campaign will invigorate their interest and strengthen their connection to your project.
Share progress, challenges, and milestones
In your regular updates, be transparent about the progress of your campaign. Share the challenges you have encountered and overcome, as well as the milestones you have achieved. This openness demonstrates accountability and builds trust with your past backers, making them more likely to re-engage with your project.
Demonstrate transparency and accountability
Transparency and accountability are integral to maintaining a strong relationship with your past backers. Be honest about any setbacks or obstacles you face and openly communicate how you plan to address them. By demonstrating your commitment to resolving challenges and delivering on your promises, you reinforce their trust and encourage continued support.
Engage Influential Supporters
Identify key influencers in your community
Identify influential individuals in your community who have a genuine interest in your project or a strong following. These can be bloggers, social media influencers, or industry experts whose endorsement could significantly impact your campaign's reach and credibility. Focus your efforts on engaging with these individuals and obtaining their support.
Reach out and request their support
Once you have identified key influencers, reach out to them and request their support for your new campaign. Personalize your messages and explain why you believe their endorsement would be valuable. Be clear about how their support aligns with their interests and how it benefits their audience. By making a compelling case, you increase the likelihood of gaining their support.
Offer exclusive benefits for their endorsement
Entice influential supporters by offering them exclusive benefits for endorsing your campaign. This could include early access to content, personalized rewards, or opportunities to collaborate on future projects. By providing unique advantages, you create a win-win situation that encourages them to share their support with their audience.
By implementing the strategies outlined above, you can effectively reignite support from your past backers. Remember, personalization, engagement, and storytelling are key elements in reconnecting with your audience. By demonstrating your appreciation, providing exclusive opportunities, and keeping them informed, you can inspire them to become active supporters once again.
